![]() ![]() One of the key points in the boom for me is allowing members of a team to have the freedom to share ideas and information, to empower them to build strong relationships, which in turn contributes to the development of technical and creative innovations within the company. We balance both in providing solutions to the needs of our customers who have placed their important marketing platform development to us. ![]() What we do is creative and yet technical in nature. I read this book in the context of managing our small team. Producing what we do in business, whether it is a professional service, or a physical product, is a result of the effective management of either a team or the self. Not as the creative genius, but as the manager of the creative and technical forces in Pixar who made them. Creativity Inc, is a good mix of historical and biographical narrative on the development of Pixar, with the management insights and leadership lessons that were learned along the way. Toy Story, A Bugs Life, Monsters Inc, Finding Nemo, and many more great movies have Ed Catmull behind them. ![]()
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